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Recommended Databases for Advertising, Sales & Marketing   Tags: advertising, marketing, sales  

Last Updated: Aug 29, 2012 URL: http://databases.library.duke.edu/content.php?pid=345363 Print Guide RSS Updates
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EXPERT TIP: Contact Advertising, Sales & Marketing librarian, Jacqueline Wachholz for additional help.

  • Ad$pender
    Ad$pender provides a top-level summary of the multi-media advertising marketplace. Spans five years of national spending trends, accessible by industry, parent company, and brand. Data is available via customizable reports.
  • Ad*Access
    Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
  • America: History and Life
    Index of literature covering the history and culture of the United States and Canada, from prehistory to the present. With indexing for 1,700 journals from 1964 to present. Also includes citations and links to book and media reviews.
  • Sociological Abstracts
    Indexes international research in sociology and related disciplines in the social and behavioral sciences
  • Emergence of Advertising in America
    Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
  • Left Index
    Includes diverse literature of the left, with emphasis on political, economic, social and culturally engaged scholarship inside & outside academia
  • LexisNexis Academic
    For education in the news, blogs and broadcasts, provides full text access to a range of U.S. and international newspapers, radio and television transcripts from the 1970s to the present
  • The Times
    Provides access to the complete digital edition of The Times (London). The entire newspaper is captured, with all articles, advertisements and illustrations/photos divided into categories to facilitate searching. Covers 1785-1985.
  • Medicine and Madison Aveneue
    Images and database information for approximately 600 health-related advertisements printed in newspapers and magazines from the 1910s through the 1950s.
  • The Economist
    Provides a complete searchable copy of every issue of The Economist from 1843 to 2006, including advertisements. Presents the world's political, business, scientific, technological and cultural developments.
  • ROAD: Resource of Outdoor Advertising Descriptions
    ROAD provides access to over 50,000 descriptions of images of outdoor advertising from the 1920s to 1990s. Over 30,000 of the images have now been digitized and are accessible from this site, and through ROAD 2.0.
  • ROAD 2.0
    A portal to more than 30,000 images of outdoor advertisements from five different source collections from the Hartman Center for Sales, Advertising & Marketing History.

Librarian for Advertising, Sales & Marketing

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Jacqueline Reid Wachholz
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919-660-5836
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